Even you launched a great new product / service, it is very hard to deliver to consumers. We are in super digital connected world but is it really? Most information / news are floating as a river,,, it is very hard to deliver to targeted audience. Before the audiences, you need to convince media to pick up and cover your story.
mashable Asia shared how startup can approach media to cover their story.
Here is steps;
1.CRAFTING YOUR STORY
2. WHAT THE MEDIA LOOKS FOR IN A STORY
3. KNO THE AUDIENCE FOR THE PUBLICATIONS
4. EVERY READER IS A CUSTOMER
5. CONSIDER DIFFERENT FROM COVERAGE (it is not about text)
Mashable gave an extra tip about a press release as many editors / journalists are skipping to read a press release so better to send a short and clear information by e-mail. A press release is an option details media to have.
All media are looking for fresh news but not pre-launch news. Some media will pick up but if the launching date postponed, it would have a negative impression to audiences. 5 days after the launching is maximum to keep its “freshness”.